Wine Buyers And Their Decision Making CriteriaAt a StoreIn a Study funded by the Grape and Wine Research Development Corporation (GWRDC), wine buyers use the following criteria when deciding what to buy at a store. 1. Consumer has tasted it before 2. It has been recommended by someone 3. A variety the consumer likes eg. Chardonnay or Pinot Noir 4. By appellation (origin) 5. By brand. 6. It has won a medal 7. He or she read about it 8. Food pairing 9. Back label information 10. Shelf information 11. Front label 12. Display in a store 13. Alcohol content 
At a RestaurantThe same study looked at how consumers decide what to drink at a restaurant. The following criteria were used. 1. Had tasted it before and liked it2. Food pairing 3. Looking to try something different 4. Was suggested by another person at the table 5. Waiter recommended it 6. Had read about it 7. Varietal 8. Region 9. It is available by the glass 10. A suggestion on the menu 11. Promotion card on the table 12. Available in half bottle 13. Alcohol content Though there are some variations from country to country, the criteria used by consumers are remarkably similar. Most consumers around the world rely on previous experience, as well as recommendations from others. How Do You Decide?Back to Wine Facts from Buyers Back to Home Page from Wine Buyers
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